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In 2015, Gumtree became the official sponsor of Big Brother and all of its associated media.
In June 2013 an advert was posted on Gumtree offering a rent-free accommodation to a lodger that would be prepared to dress and act like a walrus.
The advert was shared around various sites such as Buzz Feed and Mashable and caught the eye of Hollywood director Kevin Smith, who used the ad as his inspiration for his 2014 film, Tusk, a story of an evil scientist who plans to permanently sew a human into a walrus suit.
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With 16 million monthly users, finding real customer insights in all that noise amounts to hunting for a needle in a haystack.
Classified ads are either free or paid for depending on the product category and the geographical market.Getting feedback from customers used to take a really long time.That’s largely because old school forms of surveying have longer feedback loops.In 2010, Gumtree launched its Gumtree Media website to publicise its services to potential business clients.
The site showcases paid classified listings options as well as display advertising on the Gumtree site.Before you know it, you’re forced to make decisions based on gut and the last thing you anecdotally heard from a customer, rather than having a solid, data-informed foundation to your product and community-building efforts.